Workshop Symposia

Faculty Development for Academic Detailing: Recruitment and Training Methods (W026)

Robert Morrow (Center for CME, Albert Einstein College of Medicine); Ellen Tattelman (Albert Einstein College of Medicine); Eileen O’Connor (Montefiore Medical Center)

This workshop will bring together participants’ experiences training faculty for Academic Detailing, and to review methods for recruitment and teaching for this method of CPD/PI.


Academic Detailing involves engaging health professionals at their point of work with brief nonproprietary educational interventions designed for practice change. Detailing can also be extended to be on a continuum with coaching for practice improvement. This form of CPD/PI has unique features for detailers, as well as unique benefits. This workshop will engage the participants in sharing tools for faculty recruitment and training. The participants will be able to

  • identify sources for faculty among Academic Center faculty and community practitioners
  • understand how to train detailers to engage teams of practitioners in practice change, and
  • recognize and deal with barriers to successful faculty development.The authors will build on their experience in New York State with training faculty for projects related to dissemination of comparative effectiveness information.


We will rely on discussion that will be divided as follows:

  • A brief history of Academic Detailing, with a discussion of participants experiences, and differences between detailing and classroom teaching — 10 minutes
  • A look at our recent experiences developing a comparative effectiveness detailing program, with a focus on identifying, recruiting, and training faculty — 25 minutes
  • A review of some pitfalls and problems, such as dropouts, in developing faculty for detailing — 15 minutes
  • Wrap up of lessons learned — 10 minutes

Expected outcomes

Participants will be able to identify key issues in faculty development for Academic Detailing, including recruitment and teaching strategies, and expected barriers, with approaches to resolving them. The discussion can continue with future networking.

Funding Information

The Eisenberg Center for Clinical Decisions and Communications Science